Happy New Year!
It’s a question I get often – why do I pay more when I have a soy flat white, as opposed to a “normal” flat white? The answer is very simple – the raw cost of soy far exceeds the raw cost of milk, and as a cafe, we’re passing that directly onto you as the customer.
I’m not prepared to post what we pay for soy or milk, as it’s taken many years of negotiation with our suppliers to get the pricing we’re comfortable with now. However, to illustrate my point, I will use pricing from Countdown, which is higher than what we pay, but soy vs milk are at a similar proportion.
Compared side by side:
Soy is $4.19 per litre, milk is $2.20 per litre – 47% cheaper than soy.
Using the flat white example, everything else that makes up stays the same – the shot of coffee, the takeaway cup. Milk/soy makes up the biggest part of a flat white, so it’s understandable that the raw cost of a soy based beverage is much higher than it’s milk equivalent.
Some cafes may not charge extra for soy – all they are doing is spreading the cost of their soy customers to all their other customers.
We offer three size coffees, but only charge $0.90 extra for soy. It was too difficult to vary the soy surcharge for small, regular and large, so we settled for the average between the three sizes.